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Monday, November 2, 1998

DietPower Trims Price of Popular Weight-Loss Program

"Our fall sale will last forever," announces CEO

DANBURY, Conn. (November 2, 1998)—The makers of DietPower, the first software that can guarantee reaching a weight goal on schedule, have announced a major price cut inspired by a recent sales promotion.

"We've extended our autumn sale," says a note on DietPower's web site at www.dietpower.com. "It will now last forever."

DietPower's founder and CEO, Terry Dunkle, explained that dropping the price of its new Personal Edition from $69.99 to $49.99* had actually increased revenues. "We have the best of both worlds," he said. "We're not only helping more people achieve a healthy weight, but strengthening our company as well."

Developed over more than a decade with the help of leading experts in nutrition, fitness and behavior, DietPower coaches its users toward their desired weight by monitoring their true metabolic rate and adjusting their meals and activities accordingly. Besides calories eaten and burned in exercise, the program tracks 33 major and minor nutrients.

DietPower comes in three forms: 1) a personal edition that can handle up to nine users within a household, 2) a large-group edition for health clubs, corporate wellness programs and the like, and 3) a consultant's edition for doctors, nutritionists, sports trainers and other personal advisers. Although it's designed for Windows, the program will also run on a Mac equipped with PC-emulator software such as Virtual PC.

A free 15-day trial of the latest version of DietPower is available on a CD-ROM or by downloading from www.dietpower.com, where users can also order a $49.99* "unlock code" that makes the program work permanently. For further information, company contacts are at www.dietpower.com/contact_us.php.

On June 12, 2008, this was lowered to $39.99.

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